Google Ads Interview Questions Freshers 2025

I Compiled a List of Google Ads Interview Questions for Freshers, Beginners. Prepare for this Questions. Definitely, You Will Crack the Google Ads Interview Questions.

If You’re a fresher job candidate aiming to pass in your interview, mastering these basic questions is crucial.

These are the questions, that interviewers commonly assess to measure your (candidates’) knowledge and readiness in Google ads paid advertising position.

General & Basic Google Ads Interview Questions

What is Google Ads?
What are the different types of Google Ads campaigns?
What is Quality Score?
What are the components of Quality Score?
What is CPC (Cost Per Click)?
What is CTR (Click-Through Rate)?
What is the difference between organic search results and paid search results?
What is a landing page?
What are ad extensions and why are they important?
What are some common metrics to track in a Google Ads campaign?
What is GTM (Google Tag Manager)?
What are the objectives of a Google Ads campaign?
What is a campaign in Google Ads?

Google Ads Search Campaign Interview Questions

What is a keyword in Google Ads?
What are the different types of keywords in Google Ads?
What is the difference between a broad match, phrase match, and exact match keyword?
How many headlines and descriptions can you create in search ads?
What are ad assets and what assets are available in search ads?
What does an ad group contain in search ads?
What is Ad Rank?
What is considered as a good Quality Score in Google Ads?
How do you conduct keyword research analysis?

Google Ads Display Campaign Interview Questions

What is a Display or GDN campaign?
What is remarketing in Google Ads?
What is frequency capping?
What are the available audiences in Google Ads, what are the types of audiences, and how can they be used in a campaign?

Conversion and Optimization Questions

What are conversion goals in Google Ads?
What is conversion value in Google Ads?
What is target CPA?
What is ROAS?
How do you set up conversion tracking in Google Ads?
How can you optimize a Google Ads campaign?
How do you measure the success of a Google Ads campaign?

Bidding and Budgeting Questions

What is bidding in Google Ads?
What are the different bidding strategies in Google Ads?
How does the bidding auction work in Google Ads?
What is target impression share?
What is a shared budget in Google Ads?

Some Other Related Questions for Beginners

What are responsive search ads?
What are dynamic search ads?
What is a Video campaign?
What is a Performance Max campaign?
What is a Smart campaign?
What is a Demand Gen campaign?
What is a shopping campaign?
What is the importance of ad relevance?
What are some common metrics to track in a Google Ads campaign?
How do you determine the budget for a Google Ads campaign?
What is a KPI (Key Performance Indicator)?
What are the differences between a Search campaign and a Performance Max campaign?