Learn Google Ads Course in Tamil

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Course Details

Learn in Tamil

It’s Online Course
Live Session
30 Classes
Each Class is 2hrs/Day
Learn in Tamil
Flexible Timings
Course Completion Certification
Interview Training
Career Mentorship
Freelancing Mentorship
One to One Session Available

Google Ads Marketing Course Syllabus

Module 1

Introduction to Google Ads
Google Ads vs SEO
Placements
Campaign Goals & Objective
Campaign Types
Bidding Strategy
Determine a Bid Strategy based on Campaign Goals
Location Targeting
Conversion Goal
Conversion Windows

Module 2

Search Campaign
How to Create a Search Campaign
Keyword Research
Keyword Match Types
Ad Headlines & Descriptions & Assets
Quality Score
Ad Relevancy, CTR, Landing Page EXP
Google Ads Matrix

Module 3

Audience Manager
Audience Segments
Custom Segments
Combined Segments
Display Campaigns
Display ads and the Google Display Network
Display Campaign Planning
How to Create a Display Campaign?
Responsive Display Ads
Video Campaigns
Youtube Ads
Video Campaign Goals
Video Ad Specifications
Smart Campaigns
Call Campaigns

Module 4

Shopping Ads
Ecommerce Campaigns
Requirements for Shopping Ads
Merchant Center Setup
Create a Shopping Campaign
Create a Performance Max Shopping Campaign
Demand Gen Campaigns
Demand Gen campaign Asset Specs and Best Practices
Performance Max Campaigns
Asset Groups
Audience Signals
How to Create a Performance Max Campaigns?

Module 5

Google Ads Campaign Status
Google Ads specs: Ad formats, Sizes, and Best Practices
Troubleshoot Search Campaigns
Troubleshoot Display Ad Campaigns
Troubleshoot Video Ad Campaigns

Module 6

Conversion Tracking & Conversion Goal
Conversion Windows
Google Tag Manager
Tags, Triggers & Variables
Google Analytics (GA4)
Google Ads Conversion Tracking

Module 7

Extras, Based on Individual Need
Google Ads Interview Trainings
Google Ads Career Guidance

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