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Learn Digital Marketing Course in Tamil

₹9,999

For More Details, Call Me at 9843665233

Course Details

Learn in Tamil

It’s Online Course
Live Session
30 Classes
Each Class is 2hrs/Day
Learn in Tamil
Flexible Timings
Course Completion Certification
Interview Training
Career Mentorship
Freelancing Mentorship
One to One Session Available

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To Join this Digital Marketing Course

If You’re Facing Any Payment Issues, Call Me at 9843665233

My Digital Marketing Course Syllabus

SEO Course Topics

Module 1

What is SEO?
What is Search Engine Ranking?
How Search Engine Works?
What is Keyword?
Types of Keywords?
Keyword Intent
What is Keyword Research?
Why to do Keyword research?
How to Do Keyword Research?
Keyword Difficulty

Module 2

Introduction to Types of SEO
What is ON Page SEO?
What is Content?
What is Website?
Meta Title & Description
Header Tag Optimization
URL Optimization
Image Optimization
Links
Internal Links & External Links

Module 3

Introduction to OFF Page SEO
What is Backlink & Why Backlink?
Domain Authority (DA) & Page Authority (PA)
Spam Score
How to Create a Backlink?
Backlinking Types
Types of Backlinks
Referring Domains
How to Collect Referring Domains?
How to Choose Referring Domains?

Module 4

Introduction to Technical SEO
What are Core Web Vitals?
Sitemap
Robots.txt
Canonical Tag
Introduction to GSC
GSC ~ Performance
URL Inspection
Removals
HTTP vs HTTPS
Manual Actions & Security Issues
GSC ~ Links

Module 5

Google Analytics
How to Connect a Google Analytics (GA4) to Website?
Users, Sessions, Events
New Users, Engaged Sessions, Engagement Rate, Bounce Rate
Direct, Organic, Paid, Referral, Social,
Google Tag Manager
Tags, Triggers & Variables
How to Connect a Tracking Codes via GTM?

Module 6

Google Algorithms
Recent Algorithms
Google Spam Policies
How to do a Site Audit
Site Audit Check List
Site Audit – Free Tools
Local SEO
Google My Business

Module 7

Extras, Based on Individual Need
SEO Interview Trainings
SEO Career Guidance

Social Media Marketing Topics

Module 1

Introduction to Social Media Marketing
What is Content & Format?
Content Marketing
Audience & Time
Social Media Platforms
Goal of Social Media Marketing
Social Media Marketing Strategy
Content Planning

Module 2

Content Creation
Social Media Post Optimization
Canva
Chat GPT
Content Scheduling
Social Media Calendar
Facebook Page & Optimization
Instagram Page & Optimization
Meta Placements
Social Media Metrics
Meta Business Suite

Module 3

Meta Ads Manager
Ad Account
How to Create Meta Campaign?
Campaigns, Adsets, Ads
Campaign Objectives
Campaign Budget
Detailed Targeting
Demographics
Interests
Behaviours
How to Setup Lead Campaign?
How to Setup Enquiry Campaigns?
A/B Test Campaigns

Module 4

Audience Manager
Custom Audience
Lookalike Audiences
Saved Audience
Facebook Pixel Tracking Code
Introduction to LinkedIN
LinkedIN Profile
LinkedIN Page Optimization
LinkedIN Post & Optimization
LinkedIN Campaign Manager
LinkedIN Campaign Setup
How to Create a LinkedIN Campaign
LinkedIN Audience

Module 5

Campaign Status in Meta Ads Manager
Troubleshoot Ad Performance
Campaign Not Running Issue?
Campaign Not Receiving Enough Results?
Campaign Costs are Too High?
Troubleshoot Ad Rejection
Edit or Create a New ad in Ad Rejevtion
Request Campaign Review
Campaign Approval & Rejection
Troubleshoot Restricted Ad Account

Module 6

Extras, Based on Individual Need
Social Media Marketing Interview Trainings
Social Media Career Guidance

Google Ads Topics (SEM)

Module 1

Introduction to Google Ads
Google Ads vs SEO
Placements
Campaign Goals & Objective
Campaign Types
Bidding Strategy
Determine a Bid Strategy based on Campaign Goals
Location Targeting
Conversion Goal
Conversion Windows

Module 2

Search Campaign
How to Create a Search Campaign
Keyword Research
Keyword Match Types
Ad Headlines & Descriptions & Assets
Quality Score
Ad Relevancy, CTR, Landing Page EXP
Google Ads Matrix

Module 3

Audience Manager
Audience Segments
Custom Segments
Combined Segments
Display Campaigns
Display ads and the Google Display Network
Display Campaign Planning
How to Create a Display Campaign?
Responsive Display Ads
Video Campaigns
Youtube Ads
Video Campaign Goals
Video Ad Specifications
Smart Campaigns
Call Campaigns

Module 4

Shopping Ads
Ecommerce Campaigns
Requirements for Shopping Ads
Merchant Center Setup
Create a Shopping Campaign
Create a Performance Max Shopping Campaign
Demand Gen Campaigns
Demand Gen campaign Asset Specs and Best Practices
Performance Max Campaigns
Asset Groups
Audience Signals
How to Create a Performance Max Campaigns?

Module 5

Google Ads Campaign Status
Google Ads specs: Ad formats, Sizes, and Best Practices
Troubleshoot Search Campaigns
Troubleshoot Display Ad Campaigns
Troubleshoot Video Ad Campaigns

Module 6

Conversion Tracking & Conversion Goal
Conversion Windows
Google Tag Manager
Tags, Triggers & Variables
Google Analytics (GA4)
Google Ads Conversion Tracking

Module 7

Extras, Based on Individual Need
Google Ads Interview Trainings
Google Ads Career Guidance